According to the statistics shared on Statista, the shopping cart abandonment rate worldwide in 2020 was 88.05 per cent, which means 88.05% of all the shoppers who visited an e-commerce website and added products to the cart left without buying anything.
It underlines the need for a solid e-commerce marketing plan to reach your audience and increase sales. But bombarding your customers with marketing messages and irritating them, creating brand visibility and building familiarity to encourage purchases over time.
Here are six useful tips to promote your products in the e-commerce marketplace, attract new buyers, and retain the existing customers, regardless of whether you own a big or a small-scale business.
1) Use Google Analytics Judiciously
Spreading the word on social media is the stepping stone? Well! Yes. But more refinement is needed if you want to reach out and engage with your customers regularly and correctly. Use data-driven tools like Google Analytics to track the platforms your target buyers use the most. Then, post about industry-related news and trends consistently at times that suit the schedules of your customers.
2) Be Value-Additive not Overtly Self-Promotional
Let’s put it straight. People run away from desperate people and desperate brands. While you must share links to your website and products, do not slam customers with direct ads. Follow the 80/20 ratio—80% topical industry news and useful content, plug your site and products for the rest.
3) Utilize PPC advertising
In an article on searchenginejournal.com, PPC is defined as “an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked.” It allows businesses to measure the cost efficacy of campaigns by comparing the ad costs to the amount of traffic and sales generated by the ad. Search engine advertising through Google Ad Words is the most common way for PPC advertising. Consult a PPC expert to help you get started if you are new to it. Note that PPC is not just limited to Google. Social media advertising also works like the PPC model. Instagram, Facebook, Snapchat, LinkedIn, etc., many such popular social media platforms allow brands to utilize the paid advertising model. Ads are displayed on a user’s timeline or feed or timeline, and the client has to pay by CPM (cost per thousand impressions) or CPC (cost per click), depending upon the platform.
4) Take a multichannel approach
The maths is simple here—more channels mean reaching out to more customers. Though Amazon is the top of a mind e-commerce platform for both newbies and well-established entrepreneurs, it is a wise decision to sell on at least three e-commerce platforms and expand the reach of your brand. Online buyers tend to visit a full-fledged online store first, then a single online store. Therefore, selling on multiple online buyer-seller platforms is included in a well-thought e-commerce marketing plan, as it helps increase the visibility of your brand. This proposition, however, may seem expensive in the beginning. Going multichannel requires investment in partnerships and logistics to spread your inventory efficiently across all channels, deliver on time, and avoid overselling. But in most cases, if your products deliver on the promise of their quality, efficacy, and utility, then the returns of this investment are worth the time, money, and effort you put in the beginning.
5) SEO is Your Best Friend
SEO gives wings to the online visibility of your brand. A well-thought SEO strategy helps optimize your online store to receive more visitors. Use tools like Ahrefs, Google, and Amazon to identify the most used search terms used by the netizens when searching for a product that your brand also offers. Then, incorporate these SEO keywords into your product description, titles, and listings. If keywords are used organically, this would eventually help your brand/product appear on SERPs, drive more traffic, and increase sales for your online store.
6) Blogging Works
SEO and content marketing often go hand in hand. Create a blog, provide your customers with valuable information, use keywords organically in your blog, and promote your brand without sounding like you are trying to blow your trumpet. Sharing valuable, creative, and visually attractive content through blogging helps companies engage with customers, win their trust, and drive traffic to the website.
Establishing your brand in the dynamic and competitive e-commerce world isn’t a cakewalk. However, the tips given above shall help you win the e-commerce game and stay on top of it.
Stay updated with fresh Asian Pinay blog content covering everything from daily life to rising stars in entertainment.
